JOHN HATTER™GROUP

JOHN HATTER GROUP · STOCKHOLM / WORLDWIDE

A global fashion brand.A global licensing company.

Through our FIFA World Cup 26™ licensed product programme, our iconic caps have been seen by hundreds of millions of fans. We proudly created the official team caps for all 48 nations that qualified, bringing national pride to fans around the world.

John Hatter & Co is our international fashion and headwear brand, with a strong distribution network across 50+ countries. Alongside our own brand, we develop licensed collections for global sport and entertainment — connecting creative design, manufacturing and established routes to market.

01 / THE COMPANY

Built in Sweden.
Connected to the world.

An international fashion brand. A global licensing business. Connected by design, product expertise and strong distribution.

John Hatter Group brings together the international fashion and headwear brand John Hatter & Co and a licensing business for global sport and entertainment. Our distribution reaches more than 50 countries, connecting our own collections and licensed programmes with fashion retailers, airports, hotels, cruise ships and major events. From the FIFA World Cup 26™ official team caps to our signature fashion collections, we combine distinctive design with the ability to deliver internationally.

Discover our global network
52COUNTRIES
2,500+LOCATIONS
7CONTINENTS
OneGLOBAL PARTNER

SELECTED PROGRAMMES & COLLABORATIONS

02 / ON THE WORLD STAGE

48 nations.
One global stage.

FIFA WORLD CUP 26™

Our iconic caps, seen by hundreds of millions of fans. We proudly created the official team caps for all 48 qualifying nations.

Our FIFA World Cup 2026 programme brought national pride to life through official team and Host City collections, sold at stadiums across the USA, Canada and Mexico, official fan festivals and international retail channels.

48QUALIFIED TEAMS
16HOST CITIES
3HOST COUNTRIES
Explore the official collections

OUR OWN BRAND

An internationally recognised Swedish fashion and headwear brand. Present in 52 countries and more than 2,500 locations worldwide.

From independent fashion boutiques and department stores to international airports, luxury hotels and cruise ships, John Hatter & Co has built a strong global presence. Worn by celebrities around the world, our iconic caps have gained international recognition, bringing together a distinctive identity, Swedish design and a recognisable signature in every market.

Our design team continuously develops and refines our caps, following fashion, culture and emerging trends around the world. We launch four collections globally each year, bringing new colours, designs and statements to our international retail network.

Our caps are made to the highest quality, with close attention to materials, fit, construction and finishing. From our signature aluminium plates and rubber patches to the final details, every collection is unmistakably John Hatter.

52COUNTRIES
2,500+LOCATIONS WORLDWIDE
4GLOBAL COLLECTIONS A YEAR

03 / PRODUCTS & PROGRAMMES

Our collaborations.

From global sport to luxury destinations.
Discover the stories behind our work.

04 / OUR EXPERTISE

From first idea.
To global delivery.

One connected platform for brands,
rights-holders and retail partners.

01

Licensing

Turning sport, entertainment and lifestyle identities into distinctive, officially licensed product programmes.

02

Product development

Design, materials, fit, sampling and finishing. Every detail shaped around your brand.

03

Manufacturing

A production network across China, Vietnam and Türkiye, built for international programmes.

04

Distribution

Connecting collections to fashion and sports retail, airports, hotels, cruise ships and major events.

Discover our manufacturing capabilities

05 / INTERNATIONAL DISTRIBUTION

Where the world
comes together.

From luxury resorts in the Maldives to airports,
department stores and independent boutiques.

FASHION & SPORTS RETAILTRAVEL RETAILLUXURY HOSPITALITYCRUISE LINESSTADIUMS & LIVE EVENTS
Explore our global reach

PRODUCTION TODAY. CAPACITY FOR TOMORROW.

Built to meet
global demand.

350,000

caps produced per year

200,000

caps per month · current production capacity

400,000

caps per month · planned total capacity from 2029

We plan to open an additional factory in 2029 to meet growing global demand, increasing our total production capacity to 400,000 caps per month.

CERTIFICATIONS & INDEPENDENT AUDITS

Reviewed at the factory.
Tested in the laboratory.

We hold all certifications required for our production and international programmes. Before our FIFA collaboration, and as part of Walmart-commissioned assessments, our factories were visited and thoroughly reviewed by independent third-party auditors. The reviews covered working conditions, environmental practices and factory operations, with the assessed requirements approved.

Our finished products, as well as all materials and fabrics we use, have been laboratory tested to meet the highest international standards for quality and product safety.

OUR CUSTOMERS INCLUDE

FanaticsWalmartJD SportsSnipesVirgin MegastoreDFS Group

PRIVATE LABEL · SMU · LICENSING · WHOLESALE

Global ambition.
Let’s build what’s next.

Contact our team